Case Study

Paul, aka The Walking Musician, is a storyteller, performer, and forest bathing practitioner, with a PhD in progress… on walking (yes, really!). He’s spent years guiding people through landscapes; blending music, movement, and deep connection with the natural world. His work explores how we interact with Place, using walking, music, and nature-based therapy to open people up to new ways of thinking and feeling.

Since we started, engagement on his posts has been strong, and with 18 festivals booked for 2025 already, it’s clear the brand is resonating. By positioning The Walking Musician as a multi-layered offering, Paul is now catching the attention of festival organisers and building a community that reflects the depth of what he does. The groundwork is done, and momentum is building beautifully.

Paul came to me with a vision to bring all his strands together into one brand: The Walking Musician. From scratch, I helped him build this new venture into an online identity that could house his four passions—walking, forest bathing, performing, and academic research. We launched brand-new social pages, and I’ve been creating and managing weekly posts to build his online presence, boost visibility, and make sure people find this amazing work.

Since we started, engagement on his posts has been strong, and with 18 festivals booked for 2025 already, it’s clear the brand is resonating. By positioning The Walking Musician as a multi-layered offering, Paul is now catching the attention of festival organisers and building a community that reflects the depth of what he does. The groundwork is done, and momentum is building beautifully.