Transforming Digital Presence

Case Study

Ruby Ubhi

Client Background

Ruby is the powerhouse behind Maaha People. With years of experience in executive coaching, leadership development, and strategic consultancy, she supports leaders to show up authentically, build thriving teams, and create people-first cultures where confidence and purpose lead the way. Her work helps organisations retain top talent and boost performance through genuine leadership.

What did I do?

Ruby came to me through a lovely client referral, and we’ve been working on building her personal brand on LinkedIn ever since. We are positioning her as a go-to thought leader in the leadership and coaching space. From thought-provoking carousels to engaging video ideas, we’ve had fun experimenting with content that reflects Ruby’s values and connects with her audience.

Remarkable Results

Ruby’s LinkedIn has come to life with consistent, purposeful content that sparks real engagement and conversation. She’s had amazing feedback from her community, her posts are building trust and authority, and she’s been able to stay visible while focusing on running her business. One of the biggest wins has been being able to take the pressure off her plate. With content scheduled behind the scenes and gentle reminders from me when things need approval, Ruby gets to stay present in her work… without worrying about what to post next. Oh, and she’s now expanding into the UAE; exciting times ahead, and I’m buzzing to keep supporting her on that journey.

Client Background

Ruby is the powerhouse behind Maaha People. With years of experience in executive coaching, leadership development, and strategic consultancy, she supports leaders to show up authentically, build thriving teams, and create people-first cultures where confidence and purpose lead the way. Her work helps organisations retain top talent and boost performance through genuine leadership.

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What did I do?

Ruby came to me through a lovely client referral, and we’ve been working on building her personal brand on LinkedIn ever since. We are positioning her as a go-to thought leader in the leadership and coaching space. From thought-provoking carousels to engaging video ideas, we’ve had fun experimenting with content that reflects Ruby’s values and connects with her audience.

"

Remarkable Results

Ruby’s LinkedIn has come to life with consistent, purposeful content that sparks real engagement and conversation. She’s had amazing feedback from her community, her posts are building trust and authority, and she’s been able to stay visible while focusing on running her business. One of the biggest wins has been being able to take the pressure off her plate. With content scheduled behind the scenes and gentle reminders from me when things need approval, Ruby gets to stay present in her work… without worrying about what to post next. Oh, and she’s now expanding into the UAE; exciting times ahead, and I’m buzzing to keep supporting her on that journey.

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