Case Study

Anna Edwards is a registered nurse, independent case manager, and expert witness with over 13 years of experience in major trauma, spinal injuries, and neuro-rehabilitation. She’s built her practice around integrity, transparency, and putting her clients at the heart of everything she does. My first London-based client, Anna supports individuals with complex needs and life-changing injuries with real compassion and care.

I supported Anna with her social media presence for around 5 months, creating content that reflected her values, connected with her audience, and carefully considered the sensitive nature of her work. Together, we worked on language and visuals that were inclusive and respectful, especially when posting about topics like mental health, accessibility, and disability. Working with Anna gave me a real insight into how to communicate thoughtfully with niche, specialist audiences.

Anna Edwards is a registered nurse, independent case manager, and expert witness with over 13 years of experience in major trauma, spinal injuries, and neuro-rehabilitation. She’s built her practice around integrity, transparency, and putting her clients at the heart of everything she does. My first London-based client, Anna supports individuals with complex needs and life-changing injuries with real compassion and care.

I supported Anna with her social media presence for around 5 months, creating content that reflected her values, connected with her audience, and carefully considered the sensitive nature of her work. Together, we worked on language and visuals that were inclusive and respectful, especially when posting about topics like mental health, accessibility, and disability. Working with Anna gave me a real insight into how to communicate thoughtfully with niche, specialist audiences.

Within a few months of working together, Anna reached full capacity for her client caseload… a huge milestone! Her inbox filled with enquiries, and we were able to create consistent, professional content that matched her level of expertise. I was genuinely chuffed to have helped her hit that point and take one more thing off her plate. Also, one of her TikTok videos skyrocketed to an astonishing 1.5 million views in just a single week. I now support Anna with maintaining and improving her website content monthly.